「眠法自然」

Brand Design
品牌设计
2023 
As stated in the Huangdi Neijing, "All diseases originate in Qi: anger causes Qi to rise, happiness slows Qi, sadness dissipates Qi, fear drives Qi downward, shock disrupts Qi, and worry knots Qi." All symptoms are rooted in Qi, which is deeply influenced by emotions.

The brand inspired by above concept and address insomnia using non-medical approaches grounded in the principles of Traditional Chinese Medicine, evolving around the central concept of "Qi."
《黄帝内经》:“百病生于气,怒则气上,喜则气缓,悲则气消,恐则气下,惊则气乱,思则气结。”一切症状皆源于气,而气又深受情绪的影响。

该品牌灵感源自上述理念,通过基于中医原理的非药物方法来解决失眠问题,并以“气”的核心概念为失眠人群介绍中医中自然的失眠治疗方法。





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Ivan Liu/一碗米



Ivan Liu

Email: liuivan546@outlook.com
Instagram: ivan_l6402

Illustrator


Graphic Designer